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GBR Consulting Reports Greek Hospitality Industry Performance 3rd Quarter 2025
The performance of the Greek tourism sector in 2025 has been shaped by a combination of natural, geopolitical, and economic pressures. In addition to the Santorini earthquakes, severe heatwaves and wildfires in June and July led to site closures across key destinations.
Visitor arrivals continue to grow, reflecting sustained demand in key international markets. According
to the Bank of Greece, international arrivals increased by 4.1% YTD August 2025/24. The first
four months recorded +5.8%, while May and June showed temporary declines of –2.7% and –1.7%
respectively. However, performance strengthened in the peak season, with +6.4% in July and +8.1% in
August.
Arrivals increased through both air and land borders. Following Bulgaria’s entry into Schengen, passport
controls – and therefore administrative headcounts – at road border-crossing points are no longer
available, but road arrivals continue to be measured through the Bank of Greece border survey.
International arrivals at the 26 airports increased 5.6% YTD September 2025/24. Excluding
resident arrivals returning via Athens International Airport (around 26% of its international arrivals), the
total increase was 5.5%. Other airports, such as Thessaloniki, do not report arrivals by residency status.
The top 10 international airports accounted for 93% of total international traffic up to September.
Thessaloniki recorded the strongest growth among them with +10.0% YTD Sep 2025/24, followed by
Athens with +8.7% (or +9.6% for non-residents only) and Corfu with +5.6%.
By contrast, Santorini recorded a 12.8% decline in arrivals. This was linked to the period of elevated
seismic activity that began in late January in the sea area northeast of the island and intensified in early
February, with magnitudes reaching 5.0–5.3 before easing in March/April. A state of emergency was
declared at the beginning of February, leading to precautionary measures including school closures,
evacuations, and the temporary cordoning-off of certain cliffside areas. No structural damage was
ultimately reported.
Events were widely covered by both Greek and international media, and most top 10 source markets at
Santorini Airport recorded declines, particularly the UK and France. Arrivals from Italy increased slightly
(+1%), while Israel recorded a significant increase (+59%). Accommodation revenue on the island
declined by 22% in H1 2025/24.
Click here to download the complete article.
GBR Consulting is a leading Greek business consultant firm. GBR Consulting supports clients develop their businesses in a structured manner leading to growth. The firm offers their clients, who are mainly active in the tourism, retail, food, construction and energy sectors, lasting solutions in the field of strategy, marketing, organisation and finance, while also delivering litigation support.
GBR Consulting
4 Sekeri Street, 106 74 Athens, Greece
T (+30) 210 36 05 002
F (+30) 210 36 06 935
www.gbrconsulting.gr
gbr@gbrconsulting.gr
GBR Consulting Reports Greek Hospitality Industry Performance 3rd Quarter 2025
The performance of the Greek tourism sector in 2025 has been shaped by a combination of natural, geopolitical, and economic pressures. In addition to the Santorini earthquakes, severe heatwaves and wildfires in June and July led to site closures across key destinations.
Visitor arrivals continue to grow, reflecting sustained demand in key international markets. According
to the Bank of Greece, international arrivals increased by 4.1% YTD August 2025/24. The first
four months recorded +5.8%, while May and June showed temporary declines of –2.7% and –1.7%
respectively. However, performance strengthened in the peak season, with +6.4% in July and +8.1% in
August.
Arrivals increased through both air and land borders. Following Bulgaria’s entry into Schengen, passport
controls – and therefore administrative headcounts – at road border-crossing points are no longer
available, but road arrivals continue to be measured through the Bank of Greece border survey.
International arrivals at the 26 airports increased 5.6% YTD September 2025/24. Excluding
resident arrivals returning via Athens International Airport (around 26% of its international arrivals), the
total increase was 5.5%. Other airports, such as Thessaloniki, do not report arrivals by residency status.
The top 10 international airports accounted for 93% of total international traffic up to September.
Thessaloniki recorded the strongest growth among them with +10.0% YTD Sep 2025/24, followed by
Athens with +8.7% (or +9.6% for non-residents only) and Corfu with +5.6%.
By contrast, Santorini recorded a 12.8% decline in arrivals. This was linked to the period of elevated
seismic activity that began in late January in the sea area northeast of the island and intensified in early
February, with magnitudes reaching 5.0–5.3 before easing in March/April. A state of emergency was
declared at the beginning of February, leading to precautionary measures including school closures,
evacuations, and the temporary cordoning-off of certain cliffside areas. No structural damage was
ultimately reported.
Events were widely covered by both Greek and international media, and most top 10 source markets at
Santorini Airport recorded declines, particularly the UK and France. Arrivals from Italy increased slightly
(+1%), while Israel recorded a significant increase (+59%). Accommodation revenue on the island
declined by 22% in H1 2025/24.
Click here to download the complete article.
GBR Consulting is a leading Greek business consultant firm. GBR Consulting supports clients develop their businesses in a structured manner leading to growth. The firm offers their clients, who are mainly active in the tourism, retail, food, construction and energy sectors, lasting solutions in the field of strategy, marketing, organisation and finance, while also delivering litigation support.
GBR Consulting
4 Sekeri Street, 106 74 Athens, Greece
T (+30) 210 36 05 002
F (+30) 210 36 06 935
www.gbrconsulting.gr
gbr@gbrconsulting.gr
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The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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