Trending
Sheraton Launches ‘Goodnight Room’ Campaign Inspired by Children’s Book – Image Credit Marriott International
Sheraton Hotels & Resorts has introduced a new campaign, “Goodnight Room,” inspired by the children’s book “Goodnight Moon,” alongside the launch of a themed suite at the Sheraton Boston Hotel.
Sheraton Hotels & Resorts has launched a new campaign titled “Goodnight Room,” drawing inspiration from the children’s book “Goodnight Moon.” The campaign aims to reflect the brand’s evolving identity as a modern gathering place. It will be rolled out across various media platforms, including television, streaming services, social media, and in-flight entertainment, starting November 3.
The campaign features a narrative of a working mother recounting her day to her son from a hotel room in a Sheraton hotel. It highlights the experiences of travelers gathering, working, and relaxing in the hotel’s lobby. The campaign was developed in collaboration with Wieden+Kennedy New York and features an original score by Matt Maltese. It was created with input from representatives of Margaret Wise Brown and Clement Hurd, in partnership with HarperCollins Children’s Books.
In conjunction with the campaign, Sheraton has introduced the Goodnight Moon Suite at the Sheraton Boston Hotel. The suite, available for booking from November 3 through February 28, is designed to mirror the world of the book, featuring elements such as green walls, a red carpet, and a glowing LED fireplace. Guests will receive amenities, including milk and cookies, as well as a plush bunny, upon arrival.
Additionally, Sheraton will offer a Marriott Bonvoy Moment, allowing members to bid on a two-night stay in the suite from December 26 to 28. This package includes curated experiences such as a moonlit dinner and stargazing activities.
As part of the campaign’s focus on connection, Sheraton will make donations to UNICEF and Children’s Miracle Network Hospitals. Through the LoveTravels by Marriott Bonvoy platform, members can donate their Marriott Bonvoy points, with a matching contribution from Marriott, up to 3.75 million points, from November 3 through December 31, 2025.
The “Goodnight Room” campaign is part of Sheraton’s broader brand transformation, which includes redesigning hotels and enhancing guest experiences across North America and globally. The transformation features updated hotel designs with flexible spaces and improved guest satisfaction metrics.
Sheraton Launches ‘Goodnight Room’ Campaign Inspired by Children’s Book – Image Credit Marriott International
Sheraton Hotels & Resorts has introduced a new campaign, “Goodnight Room,” inspired by the children’s book “Goodnight Moon,” alongside the launch of a themed suite at the Sheraton Boston Hotel.
Sheraton Hotels & Resorts has launched a new campaign titled “Goodnight Room,” drawing inspiration from the children’s book “Goodnight Moon.” The campaign aims to reflect the brand’s evolving identity as a modern gathering place. It will be rolled out across various media platforms, including television, streaming services, social media, and in-flight entertainment, starting November 3.
The campaign features a narrative of a working mother recounting her day to her son from a hotel room in a Sheraton hotel. It highlights the experiences of travelers gathering, working, and relaxing in the hotel’s lobby. The campaign was developed in collaboration with Wieden+Kennedy New York and features an original score by Matt Maltese. It was created with input from representatives of Margaret Wise Brown and Clement Hurd, in partnership with HarperCollins Children’s Books.
In conjunction with the campaign, Sheraton has introduced the Goodnight Moon Suite at the Sheraton Boston Hotel. The suite, available for booking from November 3 through February 28, is designed to mirror the world of the book, featuring elements such as green walls, a red carpet, and a glowing LED fireplace. Guests will receive amenities, including milk and cookies, as well as a plush bunny, upon arrival.
Additionally, Sheraton will offer a Marriott Bonvoy Moment, allowing members to bid on a two-night stay in the suite from December 26 to 28. This package includes curated experiences such as a moonlit dinner and stargazing activities.
As part of the campaign’s focus on connection, Sheraton will make donations to UNICEF and Children’s Miracle Network Hospitals. Through the LoveTravels by Marriott Bonvoy platform, members can donate their Marriott Bonvoy points, with a matching contribution from Marriott, up to 3.75 million points, from November 3 through December 31, 2025.
The “Goodnight Room” campaign is part of Sheraton’s broader brand transformation, which includes redesigning hotels and enhancing guest experiences across North America and globally. The transformation features updated hotel designs with flexible spaces and improved guest satisfaction metrics.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
Copyright BlazeThemes. 2023
