/ Mar 19, 2026
Trending

The U.S. hotel industry posted mixed results in the week ending October 18, 2025, with performance varying across major markets, according to CoStar‘s latest data. The report highlights shifts in occupancy, average daily rates (ADR), and revenue per available room (RevPAR) compared to the same period in 2024.
Overall occupancy in the U.S. hotel sector dropped slightly by 2.4%, settling at 68.5%. However, the average daily rate rose modestly by 1.7% to $173.14. Revenue per available room declined slightly by 0.7% to $118.65.
San Francisco emerged as the standout market, reporting the highest increases across all key performance metrics. The city’s occupancy surged 10.2% to 83.4%, while ADR rose 68.1% to $368.79. This significant RevPAR growth, up 85.3% to $307.40, was largely driven by the influx of visitors attending Dreamforce 2025.
Conversely, Tampa recorded the largest drop in occupancy, falling 23.2% to 63.5%. This decline was linked to the lingering effects of Hurricane Milton in 2024, which had previously driven up demand for accommodations.
Miami experienced the steepest declines in both ADR and RevPAR, with rates falling by 27.2% to $178.62 and 32.7% to $120.96, respectively. These decreases were influenced by comparisons to the previous year’s high-demand events, such as Taylor Swift’s Eras Tour and Adobe MAX 2024.
Overall, the U.S. hotel industry continues to navigate fluctuations influenced by major events and external factors, highlighting the dynamic nature of travel and hospitality markets.
The U.S. hotel industry posted mixed results in the week ending October 18, 2025, with performance varying across major markets, according to CoStar‘s latest data. The report highlights shifts in occupancy, average daily rates (ADR), and revenue per available room (RevPAR) compared to the same period in 2024.
Overall occupancy in the U.S. hotel sector dropped slightly by 2.4%, settling at 68.5%. However, the average daily rate rose modestly by 1.7% to $173.14. Revenue per available room declined slightly by 0.7% to $118.65.
San Francisco emerged as the standout market, reporting the highest increases across all key performance metrics. The city’s occupancy surged 10.2% to 83.4%, while ADR rose 68.1% to $368.79. This significant RevPAR growth, up 85.3% to $307.40, was largely driven by the influx of visitors attending Dreamforce 2025.
Conversely, Tampa recorded the largest drop in occupancy, falling 23.2% to 63.5%. This decline was linked to the lingering effects of Hurricane Milton in 2024, which had previously driven up demand for accommodations.
Miami experienced the steepest declines in both ADR and RevPAR, with rates falling by 27.2% to $178.62 and 32.7% to $120.96, respectively. These decreases were influenced by comparisons to the previous year’s high-demand events, such as Taylor Swift’s Eras Tour and Adobe MAX 2024.
Overall, the U.S. hotel industry continues to navigate fluctuations influenced by major events and external factors, highlighting the dynamic nature of travel and hospitality markets.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
Copyright BlazeThemes. 2023