/ Mar 04, 2026
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Amsterdam-based boutique chain Sir Hotels has opened its first London hotel in Devonshire Square, near Spitalfields Market and the City.
The 81-room property, including 14 suites, is housed in a restored 17th Century textile warehouse. Interiors were designed by Maison 191, led by Samuel Wright, with references to Bauhaus geometry, textile artist Anni Albers and mid-20th Century architects.
Rooms feature custom furniture, natural materials and views of Devonshire Square and the city skyline.
The hotel opens with an all-day dining concept, open to both hotel guests and the public. Serving contemporary easy plates, the menu spans breakfast through dinner, with lunch and evening offerings including a selection of easy seasonal dishes prepared by Sir’s chefs, complemented by a cocktail and wine programme.
A cultural programme will include music, art and design events, with a rotating exhibition of emerging London artists displayed in the lobby.
Through its Sir Cares initiative, the hotel has partnered with London social mobility group 20/20 Levels, inviting guests to contribute £1 at booking to support mentoring, skills training and career development schemes.
Further facilities are due to open in phases, including Sircle Collection’s private members’ club, The Cover, a main restaurant and a gym.
Mark Jonathan Heyburn, general manager of Sir Devonshire Square, said: “We’re so proud to offer something truly distinctive in London. Sir Devonshire Square combines the intimacy of a boutique hotel with a strong connection to our East London creative spirit, with the refined design and comfort Sir Hotels is known for.”
Amsterdam-based boutique chain Sir Hotels has opened its first London hotel in Devonshire Square, near Spitalfields Market and the City.
The 81-room property, including 14 suites, is housed in a restored 17th Century textile warehouse. Interiors were designed by Maison 191, led by Samuel Wright, with references to Bauhaus geometry, textile artist Anni Albers and mid-20th Century architects.
Rooms feature custom furniture, natural materials and views of Devonshire Square and the city skyline.
The hotel opens with an all-day dining concept, open to both hotel guests and the public. Serving contemporary easy plates, the menu spans breakfast through dinner, with lunch and evening offerings including a selection of easy seasonal dishes prepared by Sir’s chefs, complemented by a cocktail and wine programme.
A cultural programme will include music, art and design events, with a rotating exhibition of emerging London artists displayed in the lobby.
Through its Sir Cares initiative, the hotel has partnered with London social mobility group 20/20 Levels, inviting guests to contribute £1 at booking to support mentoring, skills training and career development schemes.
Further facilities are due to open in phases, including Sircle Collection’s private members’ club, The Cover, a main restaurant and a gym.
Mark Jonathan Heyburn, general manager of Sir Devonshire Square, said: “We’re so proud to offer something truly distinctive in London. Sir Devonshire Square combines the intimacy of a boutique hotel with a strong connection to our East London creative spirit, with the refined design and comfort Sir Hotels is known for.”
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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