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Whitbread, the UK’s largest hotel business and owner of Premier Inn, has begun construction enabling works on its Hub by Premier Inn development at 5 Strand, a flagship 693-bedroom hotel just off Trafalgar Square in central London.
The 693-bedroom hotel will be among the largest budget hotels in London when it opens. It is located on a prominent and complex site, metres from Charing Cross station and Nelson’s Column.
Whitbread acquired the development site in August 2022 as part of its strategy to expand in the London market. The £200m development, covering land and construction costs, will comprise a 13-storey, 16,000 sq metre hotel, due to open in autumn 2028.
John F Hunt has been appointed to carry out the enabling works, which are now under way and expected to complete early next year.
The works involve demolishing the remaining sections of a former office building on the site, rebuilding to ground level, and constructing the hotel’s 14-storey core using slipform concrete.
Whitbread aims to award the main construction contract later this summer.
Whitbread secured planning permission for the development from Westminster City Council in October 2024. The company expects around 150 staff will work at the hotel when it opens, with recruitment focused in the City of Westminster and neighbouring boroughs.
In line with its sustainability programme, Force for Good, the hotel is being designed to run solely on electricity generated from renewable sources. Whitbread is targeting zero carbon emissions from its direct operations (Scope 1 and 2 emissions) by 2040.
Hub by Premier Inn hotels offer “compact” rooms, about half the size of a standard Premier Inn room, with contemporary design, a focus on technology, and a relaxed lounge-style food and drink offering.
Whitbread currently operates nine Premier Inn and Hub by Premier Inn hotels in Westminster.
Hester King, project and programme manager, said: “Breaking ground at 5 Strand is a major milestone for Whitbread and a defining moment in the evolution of our hub by Premier Inn brand, which began its journey a decade ago at St Martins Lane in Covent Garden.
“This flagship development – just metres from Trafalgar Square and Charing Cross station – demonstrates our ability to secure, design and deliver high-quality hotels in London’s most complex and sought-after locations. It reflects the breadth of our in-house expertise and Whitbread’s long-term commitment to growing its affordable hotel brands in the capital, where branded budget hotels are in short supply.
He added: “Personally, leading the construction of such a prominent project is a career highlight and I’m very proud to be part of a team delivering a standout addition to our London network when the 693-bedroom hotel opens in 2028.”
Whitbread, the UK’s largest hotel business and owner of Premier Inn, has begun construction enabling works on its Hub by Premier Inn development at 5 Strand, a flagship 693-bedroom hotel just off Trafalgar Square in central London.
The 693-bedroom hotel will be among the largest budget hotels in London when it opens. It is located on a prominent and complex site, metres from Charing Cross station and Nelson’s Column.
Whitbread acquired the development site in August 2022 as part of its strategy to expand in the London market. The £200m development, covering land and construction costs, will comprise a 13-storey, 16,000 sq metre hotel, due to open in autumn 2028.
John F Hunt has been appointed to carry out the enabling works, which are now under way and expected to complete early next year.
The works involve demolishing the remaining sections of a former office building on the site, rebuilding to ground level, and constructing the hotel’s 14-storey core using slipform concrete.
Whitbread aims to award the main construction contract later this summer.
Whitbread secured planning permission for the development from Westminster City Council in October 2024. The company expects around 150 staff will work at the hotel when it opens, with recruitment focused in the City of Westminster and neighbouring boroughs.
In line with its sustainability programme, Force for Good, the hotel is being designed to run solely on electricity generated from renewable sources. Whitbread is targeting zero carbon emissions from its direct operations (Scope 1 and 2 emissions) by 2040.
Hub by Premier Inn hotels offer “compact” rooms, about half the size of a standard Premier Inn room, with contemporary design, a focus on technology, and a relaxed lounge-style food and drink offering.
Whitbread currently operates nine Premier Inn and Hub by Premier Inn hotels in Westminster.
Hester King, project and programme manager, said: “Breaking ground at 5 Strand is a major milestone for Whitbread and a defining moment in the evolution of our hub by Premier Inn brand, which began its journey a decade ago at St Martins Lane in Covent Garden.
“This flagship development – just metres from Trafalgar Square and Charing Cross station – demonstrates our ability to secure, design and deliver high-quality hotels in London’s most complex and sought-after locations. It reflects the breadth of our in-house expertise and Whitbread’s long-term commitment to growing its affordable hotel brands in the capital, where branded budget hotels are in short supply.
He added: “Personally, leading the construction of such a prominent project is a career highlight and I’m very proud to be part of a team delivering a standout addition to our London network when the 693-bedroom hotel opens in 2028.”
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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