/ Jan 29, 2026
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The U.S. hotel industry reported mixed results for August 2025, reflecting a slight dip in occupancy rates but a modest increase in average daily rates (ADR). According to data from CoStar, the occupancy rate fell to 66.1%, a 1.3% decrease from the previous year. Despite this, the ADR edged up by 0.3%, reaching $158.93, indicating some resilience in pricing strategies.
Revenue per available room (RevPAR), a key performance metric, also declined by 1.0%, settling at $105.06.
Among major markets, New York City led with the highest occupancy rate, albeit with a slight decrease of 1.4%, bringing it to 86.0%. Seattle followed with an occupancy rate of 82.2%, representing a minor 0.4% drop.
Conversely, Phoenix and Houston recorded some of the lowest occupancy rates, at 55.0% and 55.9% respectively. Houston’s figures were notably impacted by the ongoing effects of Hurricane Beryl, which had caused significant displacement demand in 2024.
Overall, the Top 25 Markets outperformed others in terms of both occupancy and ADR, suggesting that major urban centers continue to attract more travelers despite broader industry challenges.
The U.S. hotel industry reported mixed results for August 2025, reflecting a slight dip in occupancy rates but a modest increase in average daily rates (ADR). According to data from CoStar, the occupancy rate fell to 66.1%, a 1.3% decrease from the previous year. Despite this, the ADR edged up by 0.3%, reaching $158.93, indicating some resilience in pricing strategies.
Revenue per available room (RevPAR), a key performance metric, also declined by 1.0%, settling at $105.06.
Among major markets, New York City led with the highest occupancy rate, albeit with a slight decrease of 1.4%, bringing it to 86.0%. Seattle followed with an occupancy rate of 82.2%, representing a minor 0.4% drop.
Conversely, Phoenix and Houston recorded some of the lowest occupancy rates, at 55.0% and 55.9% respectively. Houston’s figures were notably impacted by the ongoing effects of Hurricane Beryl, which had caused significant displacement demand in 2024.
Overall, the Top 25 Markets outperformed others in terms of both occupancy and ADR, suggesting that major urban centers continue to attract more travelers despite broader industry challenges.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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