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Overtourism: Should You Abandon Your Travel Bucket List? – Image Credit Unsplash+
In a world where social media heavily influences travel choices, many travelers’ bucket lists are beginning to look strikingly similar, leading to overcrowded popular destinations. This trend has prompted countries like Italy, Japan, and the Faroe Islands to innovate and promote lesser-known areas, encouraging travelers to explore beyond the typical tourist hotspots.
Italy’s tourism campaign, “99% of Italy,” aims to redirect visitors from overcrowded cities like Venice and Rome to hidden gems such as the ancient villages of La Marche and the Etruscan hamlet of Sorano. Dr. Ruben Santopietro, CEO of Visit Italy, emphasizes the need to alleviate the pressure on popular sites and give voice to the country’s more authentic, yet overlooked, regions.
Similarly, Japan’s InsideJapanTours is addressing overtourism by offering itineraries that blend iconic sites with under-visited regions like Toyama. This “undertourism” strategy not only preserves local culture but also supports rural regeneration, providing a more balanced travel experience.
Meanwhile, the Faroe Islands are proactively managing tourism with their Self-Navigating Car, which guides visitors on a mystery route to distribute foot traffic away from typical attractions. This approach aligns with the growing trend of decision-free holidays, offering travelers a unique and hassle-free way to explore the archipelago.
These initiatives reflect a broader movement within the hotel and travel industry to create more sustainable and enriching travel experiences, encouraging tourists to discover the road less traveled.
Discover more at BBC.
Overtourism: Should You Abandon Your Travel Bucket List? – Image Credit Unsplash+
In a world where social media heavily influences travel choices, many travelers’ bucket lists are beginning to look strikingly similar, leading to overcrowded popular destinations. This trend has prompted countries like Italy, Japan, and the Faroe Islands to innovate and promote lesser-known areas, encouraging travelers to explore beyond the typical tourist hotspots.
Italy’s tourism campaign, “99% of Italy,” aims to redirect visitors from overcrowded cities like Venice and Rome to hidden gems such as the ancient villages of La Marche and the Etruscan hamlet of Sorano. Dr. Ruben Santopietro, CEO of Visit Italy, emphasizes the need to alleviate the pressure on popular sites and give voice to the country’s more authentic, yet overlooked, regions.
Similarly, Japan’s InsideJapanTours is addressing overtourism by offering itineraries that blend iconic sites with under-visited regions like Toyama. This “undertourism” strategy not only preserves local culture but also supports rural regeneration, providing a more balanced travel experience.
Meanwhile, the Faroe Islands are proactively managing tourism with their Self-Navigating Car, which guides visitors on a mystery route to distribute foot traffic away from typical attractions. This approach aligns with the growing trend of decision-free holidays, offering travelers a unique and hassle-free way to explore the archipelago.
These initiatives reflect a broader movement within the hotel and travel industry to create more sustainable and enriching travel experiences, encouraging tourists to discover the road less traveled.
Discover more at BBC.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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