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São Paulo Hotels Achieve Record Rates Amid Busy September


  • Bridge in São Paulo

    São Paulo Hotels Achieve Record Rates Amid Busy September – Image Credit Unsplash   

  • São Paulo’s hotel industry recorded its highest average daily rate (ADR) and revenue per available room (RevPAR) in September, driven by a series of major events.
  • Key events, including an NFL game, a beer festival, and a Kendrick Lamar concert, significantly boosted hotel occupancy and revenue metrics.

São Paulo’s hotel industry experienced a remarkable surge in September, achieving its highest average daily rate (ADR) and revenue per available room (RevPAR) on record, as reported by CoStar. This increase was fueled by a series of high-profile events that drew significant crowds to the city.

The month saw a year-over-year occupancy increase of 1.9%, reaching 69.9%. The ADR soared by 15.6% to BRL831.02, while RevPAR jumped 17.9% to BRL580.97. These figures mark the highest occupancy level for September since 2010.

A standout event was the NFL game between the Kansas City Chiefs and Los Angeles Chargers on September 5, which propelled the ADR to a monthly peak of BRL964.24, the highest since March. The game also drove occupancy to 77.7% and RevPAR to BRL748.78.

The São Paulo Beer Festival on September 24 set the month’s highest occupancy at 87.5%. Meanwhile, the FIEE 2025 trade fair on September 10 saw RevPAR hit a monthly high of BRL758.97.

The month concluded with a Kendrick Lamar concert on September 30, boosting occupancy to 77.9%, with ADR and RevPAR reaching BRL824.33 and BRL641.89, respectively. These events collectively contributed to a record-breaking month for São Paulo’s hotel industry.

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  • Bridge in São Paulo

    São Paulo Hotels Achieve Record Rates Amid Busy September – Image Credit Unsplash   

  • São Paulo’s hotel industry recorded its highest average daily rate (ADR) and revenue per available room (RevPAR) in September, driven by a series of major events.
  • Key events, including an NFL game, a beer festival, and a Kendrick Lamar concert, significantly boosted hotel occupancy and revenue metrics.

São Paulo’s hotel industry experienced a remarkable surge in September, achieving its highest average daily rate (ADR) and revenue per available room (RevPAR) on record, as reported by CoStar. This increase was fueled by a series of high-profile events that drew significant crowds to the city.

The month saw a year-over-year occupancy increase of 1.9%, reaching 69.9%. The ADR soared by 15.6% to BRL831.02, while RevPAR jumped 17.9% to BRL580.97. These figures mark the highest occupancy level for September since 2010.

A standout event was the NFL game between the Kansas City Chiefs and Los Angeles Chargers on September 5, which propelled the ADR to a monthly peak of BRL964.24, the highest since March. The game also drove occupancy to 77.7% and RevPAR to BRL748.78.

The São Paulo Beer Festival on September 24 set the month’s highest occupancy at 87.5%. Meanwhile, the FIEE 2025 trade fair on September 10 saw RevPAR hit a monthly high of BRL758.97.

The month concluded with a Kendrick Lamar concert on September 30, boosting occupancy to 77.9%, with ADR and RevPAR reaching BRL824.33 and BRL641.89, respectively. These events collectively contributed to a record-breaking month for São Paulo’s hotel industry.

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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution

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