/ Mar 19, 2026
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Now in its third year, a study from Wharton Human-AI Research and GBK Collective shows how enterprises have rapidly transitioned from gen AI experimentation to measurable ROI.
As Gen AI fast-tracks into budgets, processes, and training, executives need benchmarks, not anecdotes. Now in its third year, this unique, year-over-year, cross-sectional study shows where the common use cases are, where returns are emerging, and which people- and process-levers could convert mainstream use into durable ROI.
Led by Jeremy Korst, Partner, GBK Collective; and Stefano Puntoni and Prasanna (Sonny) Tambe, faculty co-directors of Wharton Human-AI Research, the study tracks Gen AI’s shift from exploration to pilots to more disciplined, enterprise-level adoption.
Discover more at Knowledge at Wharton.
Now in its third year, a study from Wharton Human-AI Research and GBK Collective shows how enterprises have rapidly transitioned from gen AI experimentation to measurable ROI.
As Gen AI fast-tracks into budgets, processes, and training, executives need benchmarks, not anecdotes. Now in its third year, this unique, year-over-year, cross-sectional study shows where the common use cases are, where returns are emerging, and which people- and process-levers could convert mainstream use into durable ROI.
Led by Jeremy Korst, Partner, GBK Collective; and Stefano Puntoni and Prasanna (Sonny) Tambe, faculty co-directors of Wharton Human-AI Research, the study tracks Gen AI’s shift from exploration to pilots to more disciplined, enterprise-level adoption.
Discover more at Knowledge at Wharton.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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