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Starwood Capital Group’s Barry Sternlicht speaks at the 2025 NYU International Hospitality Investment Forum. (Matt Rickman, Questex)
Starwood Capital Group Chairman and CEO Barry Sternlicht is adamant that the hotel business is not a hard one to succeed in, but it requires passion.
“It’s not that hard of a business,” he said during the 2025 NYU International Hospitality Investment Forum. “Clean [the property] up. Pay attention. Do everything a little better. Focus. And then send the people to have the rights. But a lot of people don’t do that. Taking costs out is for monkeys. Driving revenue is the hard part.”
Sternlicht, who was on hand to receive the Jonathan Tisch Active Citizenship Award, said that while it isn’t difficult, it is a business that requires passion and personality.
“If you like people, be in this industry. If you don’t, go code in a garage in Mongolia,” he said. “This is a fun business, and it should be fun. If you’re not having fun, you shouldn’t be in the business.”
During a conversation with Loews Hotels Chairman and CEO Jonathan Tisch, Sternlicht shared what first drove him into hospitality, why he’s glad to be resurrecting the Starwood Hotels name for his company’s portfolio of hotel brands and how he feels consumer brands should be adapting to the current environment.
Click here to read complete article at CoStar.
Starwood Capital Group’s Barry Sternlicht speaks at the 2025 NYU International Hospitality Investment Forum. (Matt Rickman, Questex)
Starwood Capital Group Chairman and CEO Barry Sternlicht is adamant that the hotel business is not a hard one to succeed in, but it requires passion.
“It’s not that hard of a business,” he said during the 2025 NYU International Hospitality Investment Forum. “Clean [the property] up. Pay attention. Do everything a little better. Focus. And then send the people to have the rights. But a lot of people don’t do that. Taking costs out is for monkeys. Driving revenue is the hard part.”
Sternlicht, who was on hand to receive the Jonathan Tisch Active Citizenship Award, said that while it isn’t difficult, it is a business that requires passion and personality.
“If you like people, be in this industry. If you don’t, go code in a garage in Mongolia,” he said. “This is a fun business, and it should be fun. If you’re not having fun, you shouldn’t be in the business.”
During a conversation with Loews Hotels Chairman and CEO Jonathan Tisch, Sternlicht shared what first drove him into hospitality, why he’s glad to be resurrecting the Starwood Hotels name for his company’s portfolio of hotel brands and how he feels consumer brands should be adapting to the current environment.
Click here to read complete article at CoStar.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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