We’re shining a spotlight on our amazing front-end developer, Elizabeth, for this year’s International Women’s Day!

As a woman in a male-dominated industry, Elizabeth discusses her unique journey that led her to Up Hotel Agency and how she inspires the next generation of women in tech through her own platforms.

Elizabeth gave us insight into her experiences by sharing her journey and answering key questions on what it’s like to work in development, the challenges she’s faced, and her advice for women considering a career in the industry.

What inspired you to pursue a career as a web developer?

I’ve always been drawn to problem-solving and creating intuitive experiences. Web development allows me to build solutions that have a real-world impact while blending logic with creativity. The ability to turn an idea into something tangible that people can interact with is what keeps me passionate about this field.

And how has your journey shaped who you are today?

My career in web development has changed the way I approach challenges. It’s strengthened my decision-making skills, taught me resilience, and given me the confidence to take on problems head-on. Every project has been a learning experience, reinforcing how capable we are as individuals when we push past our doubts.

What has been your proudest achievement as a developer so far?

Seeing projects I’ve worked on being used by real users is incredibly fulfilling. It’s one thing to build something, but knowing it’s making an impact; whether improving efficiency, solving a problem, or enhancing user experiences, is what makes all the effort worthwhile.

Have you faced any challenges as a Female developer, and how have you overcome them?

Imposter syndrome has been one of my biggest challenges, questioning whether I truly belong in this space or if I’m forcing myself into it. Being the only female developer in a team can sometimes feel isolating, but I’ve learned to own my expertise and make my voice heard. Finding supportive communities, continuously improving my skills, and proving my worth through my work have helped me push past self-doubt.

What advice would you give young women thinking about a career in technology?

Tech is broad, and there are so many paths within it. Some roles are highly technical, like programming and software development; while others focus on people management, strategy, or product design. It’s like a hospital, where every role plays a crucial part.

If you have skills in art or photography, you might explore UI/UX design. If you enjoy solving problems, programming could be for you. The key is to research, explore different areas, and find what excites you. Online platforms like Udemy, Coursera, FreeCodeCamp, and W3Schools offer both free and paid courses with certification options. My biggest advice? Just start.

Who are the women who have inspired you in your personal or professional life?

My sister, Mayowa Adegunwa, has been a huge inspiration. As a product designer, she’s been a mentor to me, offering valuable advice and guiding me through challenges. Having someone who understands the industry and can provide insights has been incredibly helpful.

How do you think the industry can become more inclusive for women?

Beyond hiring, companies need to create an environment where women feel valued, supported, and have access to leadership roles. Representation matters; not just in numbers but in influence. Having more women in decision-making positions and fostering mentorship programs can help bridge the gap.

What does International Women’s Day mean to you?

Celebrating women whose voices were heard and paving the way for other women, the women who are still creating awareness today, and the women who are facing their fears and taking spaces in the environment that they have doubts about. It’s about recognising the impact of women across all industries.

What’s the best piece of career advice you’ve ever received?

Your skills speak louder than your doubts. Keep showing up, keep learning, and let your work do the talking.

From Our Founder:

Elizabeth has consistently impressed us with her determination to excel in her career with us. Starting as a Junior Developer two years ago, she has consistently pushed herself inside and outside work to evolve her skillset and grow into the brilliant Front-End Developer we know and love today. We’re all so proud of her and can’t wait to see how she continues to grow and pave her way in the industry in years to come.

Find Out More:

Elizabeth dedicates time outside of work to support and inspire others, sharing knowledge, experiences, and advice to help the next generation of developers break into the industry. Make sure to check out her Medium to get inspired!