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CBRE Report: The Evolution of Hotel Brands in Asia Pacific: Why It Matters – Image Credit Unsplash+
The global hotel industry is in a period of brand consolidation, with the world’s leading operators continuing to expand their footprint through new developments and brand strategies.
With hotel brand penetration still relatively low compared to the U.S. and Europe, Asia Pacific has become a key growth market.
CBRE Research estimates that 74% of Asia Pacific hotel supply between now and 2030 is aligned with one of the top 8 listed hotel companies – a significant increase over the currently operational market share of 18%.
The proliferation of brand offerings is a key strategy for expansion in the region. Between 2014 and 2024, the number of brands offered by the top eight global operators in Asia Pacific more than doubled, growing from 58 to 130 by the end of last year.
Our latest report analyses the current state of the hotel brand landscape, and explores the brand strategies that owners and operators are pursuing to maximise their returns and adapt to ever-changing market dynamics.
Click here to download the report.
CBRE Report: The Evolution of Hotel Brands in Asia Pacific: Why It Matters – Image Credit Unsplash+
The global hotel industry is in a period of brand consolidation, with the world’s leading operators continuing to expand their footprint through new developments and brand strategies.
With hotel brand penetration still relatively low compared to the U.S. and Europe, Asia Pacific has become a key growth market.
CBRE Research estimates that 74% of Asia Pacific hotel supply between now and 2030 is aligned with one of the top 8 listed hotel companies – a significant increase over the currently operational market share of 18%.
The proliferation of brand offerings is a key strategy for expansion in the region. Between 2014 and 2024, the number of brands offered by the top eight global operators in Asia Pacific more than doubled, growing from 58 to 130 by the end of last year.
Our latest report analyses the current state of the hotel brand landscape, and explores the brand strategies that owners and operators are pursuing to maximise their returns and adapt to ever-changing market dynamics.
Click here to download the report.
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The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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