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Hospitality operator Bob W has signed a long-term lease for a former hotel in Stockholm, marking its third asset in the Swedish capital.
The 1,300 sq m building, located at Lundagatan 31 in Södermalm, will be converted into 62 studio apartments. The property is scheduled to open in the second quarter of 2026.
The site is situated near Zinkensdamm and Mariatorget metro stations. It will include a ground-floor lounge and a restaurant operated by a third party.
Bob W partnered with landlord Classic Hotel Bjälken 20 for the deal, which previously operated the asset and will now exit day-to-day operations.
Niko Karstikko, co-founder and chief executive of Bob W, said: “This signing underlines both the strength of our relationship with the landlord and the growing momentum behind modern hospitality operators in Stockholm.
“Repositioning existing hotels into Bob W properties allows us to preserve the fabric of the city while delivering a significantly better guest experience.”
Taavi Pettai, vice president of real estate at Bob W, added: “All three of our Stockholm assets have been former hotels, which speaks to a wider market shift. Conventional hotel models and outdated brands are increasingly struggling to compete, creating compelling opportunities for flexible, design-led operators like Bob W.”
Hospitality operator Bob W has signed a long-term lease for a former hotel in Stockholm, marking its third asset in the Swedish capital.
The 1,300 sq m building, located at Lundagatan 31 in Södermalm, will be converted into 62 studio apartments. The property is scheduled to open in the second quarter of 2026.
The site is situated near Zinkensdamm and Mariatorget metro stations. It will include a ground-floor lounge and a restaurant operated by a third party.
Bob W partnered with landlord Classic Hotel Bjälken 20 for the deal, which previously operated the asset and will now exit day-to-day operations.
Niko Karstikko, co-founder and chief executive of Bob W, said: “This signing underlines both the strength of our relationship with the landlord and the growing momentum behind modern hospitality operators in Stockholm.
“Repositioning existing hotels into Bob W properties allows us to preserve the fabric of the city while delivering a significantly better guest experience.”
Taavi Pettai, vice president of real estate at Bob W, added: “All three of our Stockholm assets have been former hotels, which speaks to a wider market shift. Conventional hotel models and outdated brands are increasingly struggling to compete, creating compelling opportunities for flexible, design-led operators like Bob W.”
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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