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Bob W is opening five new properties across London, Rome and Florence, as the UK and Italy remain a “key growth market” for the group.
The new openings include Bob W London Hyde Park and Bob W London Kensington, as well as Bob W Rome San Lorenzo, Bob W Rome Testaccio, and Bob W Florence Santa Croce.
Together, the openings represent a 265-key expansion of Bob W’s European portfolio and “underline the operator’s ability to take control of vacant or transitional properties and bring them to market at speed”.
In London, Bob W has opened two new properties in quick succession. Bob W London Hyde Park, a 102-key building in Bayswater, welcomed guests nine days after lease signing. It features contemporary rooms, a coffee bar lobby and lounge, and is located close to Paddington Station, Hyde Park and Kensington Gardens.
Meanwhile, Bob W London Kensington is a classic Victorian property within walking distance of the Natural History Museum, the V&A and the Science Museum, with strong transport links via Gloucester Road and South Kensington stations.
Niko Karstikko, co-founder and CEO of Bob W, said: “By combining a digital-first operating platform with a light, flexible staffing model, we’re able to take over and open properties in record time.
“That really matters to owners because every day a building sits empty, it loses revenue. Our focus is on getting these hospitality properties live quickly, operating efficiently from day one, and delivering a consistent guest experience that supports long-term performance rather than short-term fixes.”
Philip Grace, chief development officer at Bob W, added: “What gives us an edge is the nimbleness of both our team and our business model. We’re able to be flexible on real estate, work across different asset types, and move quickly when the right opportunities arise.
“That agility allows us to adapt to local market conditions without overcomplicating the operating model, and it’s a key reason we’re able to scale across cities while maintaining consistent performance.”
Bob W is opening five new properties across London, Rome and Florence, as the UK and Italy remain a “key growth market” for the group.
The new openings include Bob W London Hyde Park and Bob W London Kensington, as well as Bob W Rome San Lorenzo, Bob W Rome Testaccio, and Bob W Florence Santa Croce.
Together, the openings represent a 265-key expansion of Bob W’s European portfolio and “underline the operator’s ability to take control of vacant or transitional properties and bring them to market at speed”.
In London, Bob W has opened two new properties in quick succession. Bob W London Hyde Park, a 102-key building in Bayswater, welcomed guests nine days after lease signing. It features contemporary rooms, a coffee bar lobby and lounge, and is located close to Paddington Station, Hyde Park and Kensington Gardens.
Meanwhile, Bob W London Kensington is a classic Victorian property within walking distance of the Natural History Museum, the V&A and the Science Museum, with strong transport links via Gloucester Road and South Kensington stations.
Niko Karstikko, co-founder and CEO of Bob W, said: “By combining a digital-first operating platform with a light, flexible staffing model, we’re able to take over and open properties in record time.
“That really matters to owners because every day a building sits empty, it loses revenue. Our focus is on getting these hospitality properties live quickly, operating efficiently from day one, and delivering a consistent guest experience that supports long-term performance rather than short-term fixes.”
Philip Grace, chief development officer at Bob W, added: “What gives us an edge is the nimbleness of both our team and our business model. We’re able to be flexible on real estate, work across different asset types, and move quickly when the right opportunities arise.
“That agility allows us to adapt to local market conditions without overcomplicating the operating model, and it’s a key reason we’re able to scale across cities while maintaining consistent performance.”
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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