/ Jan 30, 2026
Trending
Accor has announced the signing of a franchised agreement with real‑estate developer TAG Chester Limited to open a 144-room Ibis Styles hotel in Chester city centre.
Expected to welcome guests from 2028, the new-build hotel will be known as Ibis Styles Chester and will be located in the Chester City Gateway, a large urban regeneration project that connects the railway station with the nearby city centre.
With over 700+ hotels, the design-led economy brand has a network that spans 58 countries and over 76,000 rooms.
Featuring design led guestrooms, a restaurant, bar and social spaces, Accor said Ibis Styles Chester will bring the “playful spirit” of the brand to one of the UK’s “most historic and vibrant cities”.
Graham Dodd, VP Development for UK and Ireland, Premium, Midscale and Economy brands at Accor, said: “Chester continues to be a strong market for both business and leisure travel, and Ibis Styles – with its bold design and accessible price point – is the ideal brand to support the city’s growth. This signing reinforces our commitment to expanding our midscale and economy offering in strategically important locations.”
Luke Averill, founder of TAG Developments, added: “Hotels are critical elements of city centre regeneration projects. We know that in Accor we have found the right partner to drive and convert demand to this exciting new development. The hotel will be an important part of the Chester City Gateway and will help bring a new vibrancy to this important area of the city.”
Ibis Styles Chester will add to Accor’s footprint in the UK, which includes more than 200 hotels across its diverse portfolio of brands.
Accor has announced the signing of a franchised agreement with real‑estate developer TAG Chester Limited to open a 144-room Ibis Styles hotel in Chester city centre.
Expected to welcome guests from 2028, the new-build hotel will be known as Ibis Styles Chester and will be located in the Chester City Gateway, a large urban regeneration project that connects the railway station with the nearby city centre.
With over 700+ hotels, the design-led economy brand has a network that spans 58 countries and over 76,000 rooms.
Featuring design led guestrooms, a restaurant, bar and social spaces, Accor said Ibis Styles Chester will bring the “playful spirit” of the brand to one of the UK’s “most historic and vibrant cities”.
Graham Dodd, VP Development for UK and Ireland, Premium, Midscale and Economy brands at Accor, said: “Chester continues to be a strong market for both business and leisure travel, and Ibis Styles – with its bold design and accessible price point – is the ideal brand to support the city’s growth. This signing reinforces our commitment to expanding our midscale and economy offering in strategically important locations.”
Luke Averill, founder of TAG Developments, added: “Hotels are critical elements of city centre regeneration projects. We know that in Accor we have found the right partner to drive and convert demand to this exciting new development. The hotel will be an important part of the Chester City Gateway and will help bring a new vibrancy to this important area of the city.”
Ibis Styles Chester will add to Accor’s footprint in the UK, which includes more than 200 hotels across its diverse portfolio of brands.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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