/ Mar 19, 2026
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A recent survey by Avalara has highlighted significant challenges U.S. lodging operators face in maintaining compliance with complex, evolving tax regulations. The survey, which included 500 participants from the hotel and short-term rental sectors, reveals a landscape of uncertainty and the need for more effective compliance tools.
Operators Overwhelmed by Growing Regulation
The Avalara report, titled “Checked In, Taxed Out,” indicates that 44% of lodging operators are only “somewhat confident” in their tax compliance status. This sentiment is mirrored by 45% of respondents feeling only “somewhat prepared” to handle new or updated tax requirements. The survey underscores the burden of compliance, with many operators dedicating over 50 staff hours annually to navigate tax rules.
Recent legislative changes across various states have introduced more layers of complexity. For instance, states like Alabama and Colorado have implemented significant modifications to their lodging and occupancy tax structures. These changes necessitate quick, accurate fee calculations across different jurisdictions, a task that has proven time-consuming and error-prone.
Smart Tech Strategies Face Slow Adoption
Despite the clear benefits of automated tax compliance solutions, the adoption rate among lodging operators remains low. Only 44% of survey respondents use AI-powered software for tax purposes, hindered by concerns about the technology’s accuracy and cost. The report suggests a pressing need for reliable, purpose-built tools to simplify compliance processes and reduce reliance on manual strategies.
Nicole Rogers, GM of Lodging at Avalara, emphasized the urgency of addressing these challenges. She pointed out that the complexity of tax compliance should not be seen as an inevitable cost of doing business in the lodging industry. Instead, there should be a proactive effort to implement technologies that can help operators stay compliant without sacrificing operational efficiency.
To access the full Avalara report.
A recent survey by Avalara has highlighted significant challenges U.S. lodging operators face in maintaining compliance with complex, evolving tax regulations. The survey, which included 500 participants from the hotel and short-term rental sectors, reveals a landscape of uncertainty and the need for more effective compliance tools.
Operators Overwhelmed by Growing Regulation
The Avalara report, titled “Checked In, Taxed Out,” indicates that 44% of lodging operators are only “somewhat confident” in their tax compliance status. This sentiment is mirrored by 45% of respondents feeling only “somewhat prepared” to handle new or updated tax requirements. The survey underscores the burden of compliance, with many operators dedicating over 50 staff hours annually to navigate tax rules.
Recent legislative changes across various states have introduced more layers of complexity. For instance, states like Alabama and Colorado have implemented significant modifications to their lodging and occupancy tax structures. These changes necessitate quick, accurate fee calculations across different jurisdictions, a task that has proven time-consuming and error-prone.
Smart Tech Strategies Face Slow Adoption
Despite the clear benefits of automated tax compliance solutions, the adoption rate among lodging operators remains low. Only 44% of survey respondents use AI-powered software for tax purposes, hindered by concerns about the technology’s accuracy and cost. The report suggests a pressing need for reliable, purpose-built tools to simplify compliance processes and reduce reliance on manual strategies.
Nicole Rogers, GM of Lodging at Avalara, emphasized the urgency of addressing these challenges. She pointed out that the complexity of tax compliance should not be seen as an inevitable cost of doing business in the lodging industry. Instead, there should be a proactive effort to implement technologies that can help operators stay compliant without sacrificing operational efficiency.
To access the full Avalara report.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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