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Episode 275 – What Hoteliers Need to Know About GEO: Generative Engine Optimization – Image Credit TravelBoom Marketing
Today we’re going to be covering that most likely you don’t know about, GEO. Short for Generative Engine Optimization. We’ve talked about (fill in the blank of today’s hotness) being the death of SEO in the past, and what’s clear is SEO will never be “dead” but it will evolve, and evolve quickly, as technology and users change. So, knowing that 33% of US travelers use GenAI in some form for planning, how can today’s hotelier ensure they remain relevant in search… the answer is GEO.
As a reminder, every episode is also streamed live on YouTube and LinkedIn.
Listen to this TravelBoom podcast.
About TravelBoom Hotel Marketing
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce reliance on third-party channels. TravelBoom is also host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at www.travelboommarketing.com.
Episode 275 – What Hoteliers Need to Know About GEO: Generative Engine Optimization – Image Credit TravelBoom Marketing
Today we’re going to be covering that most likely you don’t know about, GEO. Short for Generative Engine Optimization. We’ve talked about (fill in the blank of today’s hotness) being the death of SEO in the past, and what’s clear is SEO will never be “dead” but it will evolve, and evolve quickly, as technology and users change. So, knowing that 33% of US travelers use GenAI in some form for planning, how can today’s hotelier ensure they remain relevant in search… the answer is GEO.
As a reminder, every episode is also streamed live on YouTube and LinkedIn.
Listen to this TravelBoom podcast.
About TravelBoom Hotel Marketing
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce reliance on third-party channels. TravelBoom is also host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at www.travelboommarketing.com.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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