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From Rome to Stockholm: Summer 2025 European Hotel Guest Experience Snapshot – Image Credit TrustYou
From Rome to Stockholm, Summer 2025 told a very different story for every hotel market in Europe.
Iconic destinations like Rome and London saw satisfaction soar, while others like Stockholm and Copenhagen slipped behind. Guest expectations kept climbing, even as review volumes dipped—making every review, and every response, more impactful than ever.
Our latest snapshot analyzes 12 key European cities through millions of guest reviews. It reveals what delighted travelers, where operational cracks showed, and the market forces reshaping demand this summer.
Here’s a preview of the findings—download the full report to explore the city-by-city breakdown.
The Headline Trend: Winners and Strugglers
Rome (+2.67%) and London (+2.41%) posted the strongest year-over-year gains in guest satisfaction. Their world-class locations and strong service offerings proved resilient in the face of operational pressures.
By contrast, Stockholm stood out for the wrong reason. A sharp drop in management response rates highlighted a widening engagement gap—leaving guest concerns unaddressed at a critical moment.
Across Europe, review volumes were down compared to last year. That means every review now carries more weight for reputation, discovery, and bookings.
What Drives Guest Satisfaction (and Frustration)
Looking across all markets, the data is clear:
Guest comments illustrate the split:
For hoteliers, that means excellence in core services is no longer optional. Guests are happy to pay, but they expect strong fundamentals in return.
Market Forces Reshaping Travel in 2025
Behind the numbers are three powerful forces that defined Summer 2025:
Together, these trends created a complex performance landscape. Hotels that anticipated them early saw stronger results, while those that didn’t are now playing catch-up.
See How Your City Performed
This blog only scratches the surface. The full From Rome to Stockholm: Summer 2025 Hotel Guest Experience Snapshot includes year-over-year comparisons for 12 European hotel markets, city-level deep dives into what’s driving positive and negative reviews, and key takeaways to help hotels adapt to shifting traveler expectations.
About TrustYou
TrustYou is an AI-first, global hospitality platform. Since 2008, hospitality brands from around the world have used TrustYou to transform guest feedback, customer data, and automated interactions into revenue-generating opportunities.TrustYou empowers hospitality brands to increase direct bookings, enhance guest satisfaction, and streamline operations—all powered by cutting-edge AI.
At the core of TrustYouʼs platform are three powerful solutions:
Trusted by hospitality leaders in over 165 countries, TrustYou is redefining the future of guest engagement through AI and machine learning. Learn more at www.trustyou.com.
Contact:
TrustYou
Alisa Kellermann
alisa.kellermann@trustyou.net
www.trustyou.com
From Rome to Stockholm: Summer 2025 European Hotel Guest Experience Snapshot – Image Credit TrustYou
From Rome to Stockholm, Summer 2025 told a very different story for every hotel market in Europe.
Iconic destinations like Rome and London saw satisfaction soar, while others like Stockholm and Copenhagen slipped behind. Guest expectations kept climbing, even as review volumes dipped—making every review, and every response, more impactful than ever.
Our latest snapshot analyzes 12 key European cities through millions of guest reviews. It reveals what delighted travelers, where operational cracks showed, and the market forces reshaping demand this summer.
Here’s a preview of the findings—download the full report to explore the city-by-city breakdown.
The Headline Trend: Winners and Strugglers
Rome (+2.67%) and London (+2.41%) posted the strongest year-over-year gains in guest satisfaction. Their world-class locations and strong service offerings proved resilient in the face of operational pressures.
By contrast, Stockholm stood out for the wrong reason. A sharp drop in management response rates highlighted a widening engagement gap—leaving guest concerns unaddressed at a critical moment.
Across Europe, review volumes were down compared to last year. That means every review now carries more weight for reputation, discovery, and bookings.
What Drives Guest Satisfaction (and Frustration)
Looking across all markets, the data is clear:
Guest comments illustrate the split:
For hoteliers, that means excellence in core services is no longer optional. Guests are happy to pay, but they expect strong fundamentals in return.
Market Forces Reshaping Travel in 2025
Behind the numbers are three powerful forces that defined Summer 2025:
Together, these trends created a complex performance landscape. Hotels that anticipated them early saw stronger results, while those that didn’t are now playing catch-up.
See How Your City Performed
This blog only scratches the surface. The full From Rome to Stockholm: Summer 2025 Hotel Guest Experience Snapshot includes year-over-year comparisons for 12 European hotel markets, city-level deep dives into what’s driving positive and negative reviews, and key takeaways to help hotels adapt to shifting traveler expectations.
About TrustYou
TrustYou is an AI-first, global hospitality platform. Since 2008, hospitality brands from around the world have used TrustYou to transform guest feedback, customer data, and automated interactions into revenue-generating opportunities.TrustYou empowers hospitality brands to increase direct bookings, enhance guest satisfaction, and streamline operations—all powered by cutting-edge AI.
At the core of TrustYouʼs platform are three powerful solutions:
Trusted by hospitality leaders in over 165 countries, TrustYou is redefining the future of guest engagement through AI and machine learning. Learn more at www.trustyou.com.
Contact:
TrustYou
Alisa Kellermann
alisa.kellermann@trustyou.net
www.trustyou.com
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