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The Hospitality Sales and Marketing Association International (HSMAI) has released a new industry resource, Ancillary Revenue Strategy Playbook: Going Beyond Room Revenue, designed to help hotel professionals drive revenue growth through creative, non-room income streams. The guide covers real world examples of successful revenue generating initiatives, along with strategic considerations and performance metrics to inform and support hoteliers in planning and execution.
As the hospitality industry navigates an evolving economic climate and rising operational costs, the traditional reliance on room revenue alone is no longer sufficient. This comprehensive guide equips revenue, sales, and marketing leaders with a strategic framework to optimize ancillary offerings, from upsells and day-use rooms to parking, culinary services, pet amenities, spa programs, and more.
“Room revenue will always be foundational, but hoteliers who adapt and diversify their revenue strategies will be best positioned for long-term success,” said Brian Hicks, President and CEO of HSMAI. “This guide offers practical, real-world ideas to help properties of all sizes enhance guest experience while boosting profitability.”
Key insights from the guide include:
The Playbook also includes a curated vendor guide to support implementation, with providers across upselling platforms, EV charging, spa services, and more.
The Ancillary Revenue Strategy Playbook was developed by members of HSMAI’s Sales, Marketing, and Revenue Optimization Advisory Boards under the leadership of workgroup chairs Samir Bhatnagar, CHDM, AVP Commercial Strategy at Ashford Inc. and Jeff Borman, CHDM, CHBA, Global Head of Sales, Revenue, and Distribution at Virgin Hotels.
The guide is available to HSMAI members and may be purchased by non-members here.
The Hospitality Sales and Marketing Association International (HSMAI) has released a new industry resource, Ancillary Revenue Strategy Playbook: Going Beyond Room Revenue, designed to help hotel professionals drive revenue growth through creative, non-room income streams. The guide covers real world examples of successful revenue generating initiatives, along with strategic considerations and performance metrics to inform and support hoteliers in planning and execution.
As the hospitality industry navigates an evolving economic climate and rising operational costs, the traditional reliance on room revenue alone is no longer sufficient. This comprehensive guide equips revenue, sales, and marketing leaders with a strategic framework to optimize ancillary offerings, from upsells and day-use rooms to parking, culinary services, pet amenities, spa programs, and more.
“Room revenue will always be foundational, but hoteliers who adapt and diversify their revenue strategies will be best positioned for long-term success,” said Brian Hicks, President and CEO of HSMAI. “This guide offers practical, real-world ideas to help properties of all sizes enhance guest experience while boosting profitability.”
Key insights from the guide include:
The Playbook also includes a curated vendor guide to support implementation, with providers across upselling platforms, EV charging, spa services, and more.
The Ancillary Revenue Strategy Playbook was developed by members of HSMAI’s Sales, Marketing, and Revenue Optimization Advisory Boards under the leadership of workgroup chairs Samir Bhatnagar, CHDM, AVP Commercial Strategy at Ashford Inc. and Jeff Borman, CHDM, CHBA, Global Head of Sales, Revenue, and Distribution at Virgin Hotels.
The guide is available to HSMAI members and may be purchased by non-members here.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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