If your job posting has been live for weeks with little to no traction, you’re not alone. In today’s hospitality talent market, even well-known brands can struggle to get qualified applicants. But the issue often isn’t the talent pool—it’s the posting itself.

Here’s why your job ad might be missing the mark—and what you can do to fix it.

It Reads Like a Legal Document

Hospitality professionals are busy. They’re not combing through blocks of jargon or 500-word paragraphs. If your job post sounds like it was written by a committee of attorneys, candidates will scroll right past it.

Instead, aim for concise, clear language. Use bullet points, short sentences, and a conversational tone that reflects your company culture.

It’s All About You

Too many job postings spend paragraphs listing company history, accolades, and expectations—without answering the candidate’s big question: “What’s in it for me?”

Make sure your posting addresses employee benefits, growth opportunities, company culture, and scheduling flexibility. Job seekers want to know how the role will fit into their life—not just what the company demands.

The Job Title is Misleading or Confusing

Creative job titles like “Hospitality Rockstar” or “Guest Experience Ninja” might sound fun internally, but they’re a nightmare for SEO and job board algorithms. If candidates can’t find your role when they search for “Assistant General Manager” or “Catering Sales Manager,” you’re missing qualified applicants.

Stick with accurate, searchable titles that match industry norms.

There’s No Sense of Urgency

If your post doesn’t include a clear application deadline or hiring timeline, candidates may assume it’s already filled—or not urgent. In today’s fast-moving market, top candidates don’t wait around. Let them know when to apply and what to expect next.

For example: “Applications reviewed daily. Interviews to begin next week on [specific date]”

You’re Not Optimized for Mobile

Many job seekers browse and apply from their phones—especially those in hospitality, where work rarely involves sitting at a computer. If your application process requires a resume upload, multi-page forms, or clunky portals, you’re losing candidates before they even start.

Make sure your job board, careers page, and application process are mobile-friendly and streamlined.

Better Postings Start with Better Strategy

Job postings aren’t just announcements—they’re marketing tools. And like any good marketing, they should speak directly to the audience you want to reach. At Horizon Hospitality, we work with companies to refine their employer brand, write compelling job descriptions, and connect with candidates who align with both the role and the culture.

Need help getting the right eyes on your opportunities? Reach out to us here.